Beauty Without Cruelty Rich Plum

March 17th, 2011 · 2 Comments · beauty, swatches

I received this beauty in the mail a few days ago from Beauty Without Cruelty.

Rich Plum is a gorgeous red-based purple. The color is shimmery and eye-catching. I feel as if it is not super unique, but at the same time, I have nothing like it in my collection. Maybe I’m just used to excessive sparkle.

Anyway, it was opaque in two coats. The nail polish was the perfect consistency, easy to apply and manipulate. It also was very easy to remove, but is very pigmented, so use lots of cotton balls/pads!

From their website: “Beauty Without Cruelty cosmetics was founded in England over 20 years ago by trustees of the BWC Charitable Trust, an animal welfare organization with a business philosophy that is 100% vegetarian and 100% natural. BWC is the leading name in intelligent, responsible and compassionate beauty care. Beauty Without Cruelty is truly the company that cares about you!”

Beauty Without Cruelty nail polishes are suitable for vegetarians and vegans, and are fragrance free. They are also free of toluene, formaldehyde, and pthalates.

You can purchase through their website for $16.95 each!

Disclaimer: Rich Plum was sent to me for review. This does not affect my opinion of this product.

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2 responses so far ↓

  • 1 Kitty // Mar 17, 2011 at 4:51 PM

    It’s a very pretty purple! Wow! I love the shimmer!

  • 2 Swatch Dump // Sep 6, 2011 at 11:02 PM

    [...] Without Cruelty Heather Mist. I blogged about my first BWC polish here. This is a pretty color. Application? Hate! It was very watery and sheer. I think pictured above is [...]

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